AI for ecommerce & digital marketing teams
Help customers order without calling your team
Using purchase history from every channel, Proton helps buyers choose products, find alternatives and reorder online, so your team fields fewer routine calls.
“The ROI on the e-commerce piece alone was immediate.”
Mike PageCMO & CTO, R.S. Hughes
“I honestly started off kind of skeptical. But we started on ecommerce, and they proved it works. Then we moved on to the next phase. They proved it works. Our entire experience with Proton has been results-driven and they have earned their way into our business based on the results from each prior phase.”
Mike BurnsChief Information Officer, Benco Dental
Current workflows
Keep the order moving when buyers get stuck
Fill the gaps that send buyers to the phone
A buyer shouldn’t have to call to check a size or material. Proton PIM finds missing specs and standardizes attributes for your team to review. Less manual cleanup for your team, and more of the detail customers need to choose.
Sell more of your catalog without pairing every SKU
Your team can’t hand-pick add-ons for every account and item. Proton learns from purchasing patterns to recommend relevant products as buyers shop, including products they haven’t bought from you. Phone, counter and rep orders inform the suggestions too.
Added to cartEMT conduit, ¾ in × 10 ft30 sticks · $8.40 each
Set-screw connector, ¾ in$31.00 · Box of 50Added ✓
4 in square box$4.10 · 2⅛ in deepAdd
Mud ring, 1-gang$1.65 · ½ in raisedAddKeep stockouts from ending the order
One unavailable item can send a buyer elsewhere. Proton suggests alternatives and reminds buyers what’s due for reorder, helping them keep building the order without leaving to find a replacement or check what they bought last time.
Can liners, 40–46 galEvery ~2 wksDue
Jumbo roll tissue, 9 in, 2-plyEvery ~3 wksDueOut of stock
In stock insteadJumbo roll tissue, 9 in, 2-ply, other brandSame size and plyAdd
Foam hand soap refillEvery ~4 wksDue
Multifold towelsEvery ~3 wksDue
Neutral floor cleanerEvery ~5 wksIn 2 wks
67% more regular customer-portal users at RelaDyne
“Our main goal is to make the customer experience as good as it can be, and Proton is a huge part of that. The AI-generated product recommendations in the customer portal are a big deal, since they give customers all sorts of helpful info as they check out different products.”Read RelaDyne’s story
Team handoffs
Give sales the same product intelligence
Benco Dental proved Proton’s recommendations on Benco.com first, then gave its sales reps the same kind of models. Reps also see what their customers browse online, so a late-night click becomes something to talk about the next morning.
Relevant capabilities
Better product data, more relevant recommendations
Frequently asked questions
Proton uses each account’s purchase history and customer context, so a school and a restaurant don’t get the same suggestions just because both buy cleaning supplies. We map your customer segments into the setup and configure placements to help buyers reorder or discover something new.
Yes. Proton builds audiences from buying behavior: accounts that haven’t ordered, customers whose purchases have slowed, or buyers with room to expand into another category. Use them in Proton campaigns, or in reports and exports for your email platform; our engineers build any ongoing data flow.
Proton connects recommendation activity with purchase results: what customers clicked, added to their carts and bought. During setup we agree on the outcome that matters, such as conversion, basket size or first-time products. Page-level reporting needs event tracking, and measuring incremental lift needs a comparison.
Give reps a role in the campaign inside Proton. Target it by account group, team or individual rep, and link follow-up tasks and call notes to the campaign, including from mobile. Marketing’s message reaches customer conversations instead of another forwarded email.
You provide a data contact, access to the person managing your website, and a campaign owner. Proton’s in-house engineers handle the connection and configuration, working with your site provider where needed. Together we validate data, placements and tracking; your team keeps control of audiences, content and follow-up.
Yes. Your email platform keeps handling the sends while Proton supplies customer and sales context for targeting. Start with reports or audience exports. For a direct Mailchimp or Klaviyo connection, our engineers build and validate the data flow, including the contacts and triggers it needs.
Yes. Proton already links campaigns to rep tasks and call notes, so you can see the follow-up. Our engineers build custom reporting that connects that activity to opportunities and revenue, using a definition of a campaign-driven sale and a reporting window we agree with you.
Yes, through an engineering engagement tailored to your storefront. We work with your ecommerce team on the searches customers struggle with, the catalog data behind them and the results to prioritize, including relevance, category filters, private-brand visibility and search for anonymous visitors.
