AI for medical & dental distributors
Make supply sales grow faster than service costs
Proton helps reps and your storefront sell more of the catalog, with less lookup, re-entry and follow-up behind each order.
Customer story
Benco grew sales online and in rep conversations
Benco Dental reported $7.21 in incremental revenue per Proton recommendation pitched by a sales rep, compared with $0.99 per pitch before Proton. Relevant recommendations gave reps something more useful to offer than the promotion of the week.
Benco started on its website, where recommendations could sell without waiting for the next rep call. In 2020, it attributed $2.7M in incremental ecommerce revenue to the “similar products” model alone. It then brought account priorities, product information and follow-up into inside sales and the field.
“Before Proton, important info was buried in reports and often overlooked. With Proton, the data is right at our fingertips, easy to access and actionable.”
Matt Goldberg · Regional Manager, Benco Dental
What Proton does here
Sell more of the catalog with less work behind it
Find the next sale in an account you already serve
Your accounts may include dental practices, community clinics, surgery centers and home-health providers. Proton gives reps prioritized accounts, purchase changes and category opportunities alongside notes and tasks. Pronto prepares the account brief and drafts the follow-up, so reps can spend more of the conversation understanding what the customer needs next.
Your storefront can make the next sale, too. Personalized recommendations and reorder prompts use connected transaction history, including purchases through reps or customer service. Buyers can replenish familiar supplies and discover more of your catalog whenever they’re ready; the site keeps its own prices and availability.
Prepare product lines without copying every detail by hand
A short item description can leave both buyers and reps looking for the details. Proton PIM finds manufacturer content, structures category fields and proposes descriptions and missing attributes with sources attached. Your team reviews product identifiers, sizes, materials and pack quantities, then publishes approved records to connected channels. More of the assortment becomes usable for selling, without rebuilding the same content for each channel.
Nitrile exam gloves, L100/box10 boxes/case
Sterilization pouches, 3.5 × 9 in200/boxself-seal
Prophy paste, medium200 cups/boxmint
Exam-table paper, smooth21 in × 225 ft12 rolls/caseProduct details for review
Bring margin and purchasing decisions into the same plan
Pricing AI + Inventory AI · Early access
Pricing AI will recommend customer-specific prices within your margin floors and rules. Inventory AI will forecast demand by product, location and season, flag low or slow stock, and suggest replenishment quantities and timing. Your team will set prices and approve purchases.
Register interest in early access for Pricing AI, Inventory AI or both.
Planned recommendations · Early access
Cut the manual preparation behind supply orders
When a customer emails a supply list, Proton proposes catalog matches, quantities and a draft using connected account prices and availability. Your team resolves unclear lines and approves the order. Configured agents can draft supplier ship-date requests or late-order updates and flag invoice/PO mismatches, using your rules and review process. Sales, service and purchasing spend less time retyping and chasing.
“Please send 10 boxes of medium gloves, 100 per box, and 2 cases of our usual exam-table paper.”
Open PO follow-up agent · supplier ship-date request drafted for purchasing
Benco Dental, in their own words
“I honestly started off kind of skeptical. But we started on ecommerce, and they proved it works. Then we moved on to the next phase. They proved it works.”
“In just two minutes in the car before they go into a dental office, sales reps can quickly skim through the app and see everything going on with that customer, and that knowledge is powerful when they engage with their customers.”
Questions from medical & dental distributors
Proton helps your reps and storefront sell more of the catalog, then reduces the preparation around those sales. Reps get priorities and account briefs, online buyers get relevant recommendations, and your team reviews product content and order drafts instead of recreating them. The aim is more revenue from the capacity you already pay for.
PIM proposes manufacturer attributes and descriptions, with sources attached, for your team’s approval. That includes identifiers, sizes, materials and pack information. Approved content can go to connected sales and digital channels, helping your team prepare product lines without copying the same details into each system.
Yes. Proton adds personalized recommendations and reorder prompts to your existing storefront using connected transaction history, including offline purchases. A clinic buyer can place a familiar reorder online while a rep prepares a supply review for a surgery center. Each channel can earn the next sale, with shared account history when the customer wants a conversation.
Not yet. Both are coming to the platform soon. Register interest in early access for Pricing AI, Inventory AI or both. Pricing AI will recommend prices within your rules; Inventory AI will help forecast demand and plan replenishment. Your team will make the final decisions.
Proton turns email, PDF and spreadsheet requests into order drafts with proposed products, quantities and connected account prices. Your team resolves unclear lines and approves the order. Configured agents can prepare supplier ship-date requests, flag invoice/PO mismatches or draft customer updates when a connected delivery date changes, using your rules and review process.
No. It gives your team sourced manufacturer information, including sizes, materials, identifiers and pack contents. Qualified people still decide whether a product suits a clinical use or works with particular equipment. Clearer product data supports that assessment; enrichment and sales recommendations cannot make it for them.
