Reorder pattern
Also called reorder cycle
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is reorder pattern?
A reorder pattern is the rhythm in which a customer buys an item again, such as a case of gloves every two weeks or a filter every quarter. Distributors use reorder patterns to remind customers before they run out and to notice when an expected order doesn’t arrive.
Reorder pattern example
A machine shop has ordered the same coolant every 30 days for a year. On day 35, with no order in, the inside rep calls to ask whether anything has changed.
Further reading
Related terms
- Customer churnCustomer churn is the loss of customers, or of their spending, over a period of time.
- Wallet shareWallet share is the percentage of a customer’s total spending on the products you sell that goes to your company rather than to competitors.
- Blanket purchase orderA blanket purchase order is a long-term order in which a customer commits to buy a set quantity or value of items over a period at agreed prices.
