Cross-sell
Also called cross-selling
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is cross-sell?
A cross-sell is a sale of a different, related product to a customer who is already buying from you, typically something used with what they ordered. Cross-selling is one of the main ways distributors grow sales within existing accounts.
Cross-sell example
“Need cutting oil or a spare chuck key with those?” an inside rep asks a customer ordering a case of drill bits.
Related terms
- UpsellAn upsell is a sale of a higher-grade, larger or more capable version of the product a customer was already planning to buy.
- Wallet shareWallet share is the percentage of a customer’s total spending on the products you sell that goes to your company rather than to competitors.
- B2B ecommerceB2B ecommerce is selling to business customers online, through a website or app where they can search products, see their own prices and place orders.
